TechCrunch reports that Target has plans to expand its Shipt grocery delivery service in 2019 so that it offers same-day delivery of all major categories carried by Target, including apparel and appliances.
According to the story, “The move could be a potential game-changer for Target, however, which has been revamping its business to better accommodate all the ways people want to shop, both online and off. It has been remodeling its stores to add parking spaces for Drive Up customers — meaning, those who place orders online for same-day pickup from the store. It has updated stores’ layouts so online Order Pickup, self-checkout and grab-and-go grocery essentials are near the front as you walk in.”
According to the story, “The move could be a potential game-changer for Target, however, which has been revamping its business to better accommodate all the ways people want to shop, both online and off. It has been remodeling its stores to add parking spaces for Drive Up customers — meaning, those who place orders online for same-day pickup from the store. It has updated stores’ layouts so online Order Pickup, self-checkout and grab-and-go grocery essentials are near the front as you walk in.”
- KC's View:
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I think this is very smart of Target, but I have to wonder if this expansion also means that other retailers doing business with or through Shipt will start to step away.
Target is getting aggressive in all the right ways … lots to do, but the focus and momentum all seem directed in the right way.
