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• Data company Edge by Ascential is out with a report saying that “the Toys product group on sold an estimated $510M for Q3 2018, up 30% from last year … Additionally, Edge predicts that 2019 will be the year Amazon expands its private brand strategy to include the toys category.”

In the third quarter, Edge found that “Games grew by 65% to reach an estimated $100 million in sales, made up of mostly 'analog' games such as board and card games, puzzles, and other group games like Jenga. Toys and games marketed to adults made up 8 of the top 50 toys during Q3 2018 and most of those products were board or card games.”
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