• Digiday reports on how Amazon plans to combine its two marketplaces - “one for first-party sellers, which it calls Vendor Central, and Seller Central, for third-party sellers” - into a single platform, called One Vendor.
This move, the story says, “could be another way the company continues to assert dominance over the brands that sell on its platform.”
Some context:
“Specifics on exactly how One Vendor will operate are scarce. Amazon said that it doesn’t have a One Vendor program. But according to former Amazon employees that now operate agencies assisting brand clients in selling on Amazon, it’s coming, and a consolidated marketplace would be both an efficiency play (one marketplace is easier to operate than two) and a way to exercise control over how brands appear on Amazon. There’s also the media play, as this could be a way to muscle brands into spending more on Amazon’s ad products.”
This move, the story says, “could be another way the company continues to assert dominance over the brands that sell on its platform.”
Some context:
“Specifics on exactly how One Vendor will operate are scarce. Amazon said that it doesn’t have a One Vendor program. But according to former Amazon employees that now operate agencies assisting brand clients in selling on Amazon, it’s coming, and a consolidated marketplace would be both an efficiency play (one marketplace is easier to operate than two) and a way to exercise control over how brands appear on Amazon. There’s also the media play, as this could be a way to muscle brands into spending more on Amazon’s ad products.”
- KC's View:
