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The National Retail Federation (NRF) reports that “from Thanksgiving Day through Cyber Monday, more than 165 million Americans shopped either in stores or online, surpassing the 164 million who had said they would shop in a consumer sentiment survey conducted ahead of the holiday … The average shopper spent $313.29 on gifts and other holiday items over the five-day period, down from $335.47 during the same period last year.

“Of the total, $217.37 or 69 percent was specifically spent on gifts. The biggest spenders were older millennials and Gen Xers (35-44 years old) at $413.05 … Retailers’ investments in technology continued to pay off with consumers seamlessly shopping on all platforms throughout the weekend. The survey found more than 89 million people shopped both online and in stores, up nearly 40 percent from last year. The multichannel shopper outspent the single-channel shopper by up to $93 on average.”

The report goes on: “The most popular day to shop online was Cyber Monday, cited by 67.4 million shoppers, followed by Black Friday with 65.2 million shoppers. The most popular day for in-store shopping was Black Friday with more than 67 million shoppers, followed by Small Business Saturday with 47.4 million shoppers. Also, 66 percent of smartphone owners used their mobile devices to make holiday decisions, up from 63 percent last year.”

Meanwhile, the Washington Post reports on some impressive weekend shopping stats:

• “Over 24 hours on Cyber Monday, Americans spent a combined 11,000 thousands years — or 95 million hours — shopping online.”

• “Black Friday saw a record $2.1 billion of sales coming from smartphones.”

• “Over the holiday weekend, shoppers got through the mobile order process 5 percent faster than they did in 2017.”

And, Digital Trends this morning notes that as Amazon said that CyberMonday was the single biggest shopping day in the company’s history, the number one product sold that day was the new version of the Echo Dot smart speaker. Other hot items - the “Bose QC 25 noise cancelling headphones, the multi-use Instant Pot Duo, Michelle Obama’s Becoming autobiography, and the Jenga game.”
KC's View:
The one thing I find frustrating about the Amazon numbers is that we really don’t know how big a day it was for the company. It may have been the biggest day in the company’s history, but was that by $1 billion … $1 million … or $1? Just curious.