CNN reports that Amazon is joining forces with the Travelers insurance company to launch “an Amazon storefront where its customers can buy discounted home security equipment. The security kits can include cameras, motion detectors, water sensors and Echo Dots, and are cheaper for Travelers customers … Those who buy the kits also get discounts on their home insurance policies.”
The story notes that “the partnership … gives Travelers a new avenue to connect with policyholders. Like many of its competitors, the company wants to better integrate its products into customers' daily lives.” At the same time, it gives Amazon a bit of an edge if it makes a move into the insurance business, as has been rumored.
The story notes that “the partnership … gives Travelers a new avenue to connect with policyholders. Like many of its competitors, the company wants to better integrate its products into customers' daily lives.” At the same time, it gives Amazon a bit of an edge if it makes a move into the insurance business, as has been rumored.
- KC's View:
-
If CVS can buy Aetna, can/should Amazon buy Travelers? Just wondering.
