Fox Business reports that Stanley Black & Decker has plans to introduce some 1,200 new Craftsman products - new lines of “power tools and equipment, hand tools, automotive tools, lawn and garden equipment and storage products” - a year after it bought the brand from Sears Holdings for $900 million.
The story says that in the beginning, 30 percent of the products are expected to be manufactured in the US, with a goal of getting that number to 50 percent. Among the places that the company plans to sell its Craftsman line is D-I-Y retailer Lowe’s.
“With the revitalization of the brand, we’re focused on delivering high quality, high value products to continue this tradition while making it easier for our customers to get the new tools, products and accessories, available with more retailers than ever before,” Jeffery Doehne, Stanley Black & Decker’s general manager of Craftsman, said in a news release.
As part of the introduction, Stanley Black & Decker reportedly will introduce a new Craftsman logo.
The story says that in the beginning, 30 percent of the products are expected to be manufactured in the US, with a goal of getting that number to 50 percent. Among the places that the company plans to sell its Craftsman line is D-I-Y retailer Lowe’s.
“With the revitalization of the brand, we’re focused on delivering high quality, high value products to continue this tradition while making it easier for our customers to get the new tools, products and accessories, available with more retailers than ever before,” Jeffery Doehne, Stanley Black & Decker’s general manager of Craftsman, said in a news release.
As part of the introduction, Stanley Black & Decker reportedly will introduce a new Craftsman logo.
- KC's View:
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So, to put it simply, Stanley Black & Decker is willing to invest and innovate in a way that Sears simply wasn’t, and therefore is in a position to grow the brand in a way that Sears couldn’t or wouldn’t.
Yeah. That sounds about right.
