• Media Post reports that a new study from Jumpshot’s Competitive State of eCommerce Marketplaces suggests that during the second quarter, Amazon accounted for 54 percent on online product searches, while Google dropped to second place.
According to the story, “The findings suggest about 90% of all product views on Amazon result from a product search and not merchandising, ads or product aggregators. Amazon search result placement is vital for product views. In fact, the fourth-ranked product spot generates more views — 7% of all clicks — than the No. 2 and No. 3 ranked spots at 5.7% and 5.2%, respectively.”
• While Amazon’s usage as a search engine may be up, that doesn’t mean that things can’t go down.
USA Today reports that “thousands of Amazon.com users reported issues searching the online retailer for products on Wednesday,” which most of the trouble reported between 4 and 5:30 pm EDT. The outage apparently affected desktop, mobile and app users.
According to the story, “The findings suggest about 90% of all product views on Amazon result from a product search and not merchandising, ads or product aggregators. Amazon search result placement is vital for product views. In fact, the fourth-ranked product spot generates more views — 7% of all clicks — than the No. 2 and No. 3 ranked spots at 5.7% and 5.2%, respectively.”
• While Amazon’s usage as a search engine may be up, that doesn’t mean that things can’t go down.
USA Today reports that “thousands of Amazon.com users reported issues searching the online retailer for products on Wednesday,” which most of the trouble reported between 4 and 5:30 pm EDT. The outage apparently affected desktop, mobile and app users.
- KC's View:
