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Business Insider reports that Walmart is expanding its toy selection in the run-up to the end-of-year holiday shopping season, both in-stores and online, as it looks to try to bring in customers who in past years would’ve patronized now-defunct Toys R Us.

“Many of the changes Walmart is making to its toy section,” the story says, “which it is calling its ‘America's best toys shop’ initiative, are permanent and will last even after the holiday season is over.”

Business Insider reports that Walmart “is launching a premium outdoor store curated by Moosejaw. The store will sell high-end brands of hiking boots, camping gear, and outdoor apparel.

“The new site is part of a broader strategy to expand Walmart's online assortment and attract higher-income shoppers … Initially, most of the inventory will be fulfilled by Moosejaw, which Walmart acquired last year for $51 million. Over time, Walmart plans to add products from other specialty outdoor retailers and brands.”

TechCrunch reports that Walmart is expanding on an existing relationship with Handy that sells “in-home installation and assembly services in over 2,000 of its brick-and-mortar retail stores.” Now, the story says, Walmart is offering customers on its website the same sort of access, giving them “the ability to add Handy services to their cart at checkout. This allows customers to order in-home installations for things like mounting TVs, or get help with assembling their furniture, among other things.”

The rollout, according to the story, will continue through September.
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