• PepsiCo said yesterday that it will acquire SodaStream, the at-home carbonated beverage maker, for $3.2 billion, a deal that, CNBC writes, “ gives PepsiCo a new line through which it can reach customers in their homes rather than through stores.”
The deal is seen as a direct reaction to as world in which more consumers are buying groceries online, and retailers are both squeezing manufacturers on margin and getting more aggressive in private label. “With this move,” CNBC writes, “PepsiCo is doubling down on its drinks business, which has struggled in North America as consumers move away from sugary, carbonated beverages. It also seemingly addresses the challenge that buying new drink brands risks cannibalizing its legacy beverages.”
• MarketWatch reports that Tyson Foods will spend $2.16 billion to acquire the Keystone Foods business from Marfrig Global Foods, which “provides chicken, beef, fish and pork to some of the world's leading quick-service restaurant chains as well as retail and convenience stores.”
The deal reportedly includes “six processing plants and an innovation center in the U.S. with locations in Alabama, Georgia, Kentucky, North Carolina, Pennsylvania and Wisconsin.”
The deal is seen as a direct reaction to as world in which more consumers are buying groceries online, and retailers are both squeezing manufacturers on margin and getting more aggressive in private label. “With this move,” CNBC writes, “PepsiCo is doubling down on its drinks business, which has struggled in North America as consumers move away from sugary, carbonated beverages. It also seemingly addresses the challenge that buying new drink brands risks cannibalizing its legacy beverages.”
• MarketWatch reports that Tyson Foods will spend $2.16 billion to acquire the Keystone Foods business from Marfrig Global Foods, which “provides chicken, beef, fish and pork to some of the world's leading quick-service restaurant chains as well as retail and convenience stores.”
The deal reportedly includes “six processing plants and an innovation center in the U.S. with locations in Alabama, Georgia, Kentucky, North Carolina, Pennsylvania and Wisconsin.”
- KC's View:
