West Sacramento, California-based Raley’s announced yesterday a partnership with mscripts to “integrate their mobile pharmacy solutions with a new Raley’s Pharmacy app, Rx Refill On-The-Go.” This new tool, the company said, “will support text notifications when a prescription is ready for pick up and a refill is due to be ordered, and a mobile and web app for customers to manage prescriptions for family members and themselves … The new digital platform encourages behaviors that improve health by offering customers better access to prescription information and the ability to handle their prescriptions directly on their mobile phones.”
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Smart move, but now, the folks at Raley’s have to ask themselves another question - one that is uncomfortable, even annoying, in the face of this new innovation.
That question is this:
What’s next?
