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CNN has a story reflecting the reality that while “meal prep kits were supposed to make the supermarket obsolete,” the exact opposite has proven to be true.

It ends up that the “meal kit brands that are primed to survive are the ones that married off, such as Home Chef, which recently sold to Kroger, Plated, which was purchased by Albertson's, and Gobble, which reportedly is partnering with America's No. 1 grocery chain Walmart.”

Both Chef’d and Blue Apron both are looking to sell their meal kits in stores. And Amazon is selling meal kits both online and in its Amazon Go store.

Darren Seifer, a food consumption analyst from research firm The NDP Group, says that “there's lots of companies jockeying for marketshare but they aren't focusing on the bottom line. The segment is still in the mode of expanding user base and are figuring out how profits come later.”
KC's View:
It seems like there are lots of stories in the medias lately that are simultaneously writing the obituary for the meal kit business and offering some level of hope for how it can be resurrected. The fact is that the folks who invented this business managed to serve the traditional supermarket business a large portion of shame, since traditional food stores always had the tools to create this segment, but never saw the opportunity.

How many other opportunities are there in traditional stores that are going undetected by people who cannot or will not see them?