USA Today reports that Dunkin’ Donuts plans to launch what it is calling a “Dunkin’ Run” menu, which will consist of five $2 items that will be aimed at take-out customers looking for a quick snack.
Among the planned items: “Donut Fries, doughnut strips that mimic the look of french fries, and chicken tenders with a waffle-like coating,” as well as “ham and cheese roll-ups using flour tortillas” and pretzel bites.
In offering this new menu, the USA Today story says, “Dunkin' is following other chains looking to drum up business at other times of the day. Starbucks, for instance, has been trying to expand its lunchtime offerings. IHOP recently launched a promotion to try to get diners to think of it at lunch and dinner for hamburgers, not just at breakfast for pancakes.”
Among the planned items: “Donut Fries, doughnut strips that mimic the look of french fries, and chicken tenders with a waffle-like coating,” as well as “ham and cheese roll-ups using flour tortillas” and pretzel bites.
In offering this new menu, the USA Today story says, “Dunkin' is following other chains looking to drum up business at other times of the day. Starbucks, for instance, has been trying to expand its lunchtime offerings. IHOP recently launched a promotion to try to get diners to think of it at lunch and dinner for hamburgers, not just at breakfast for pancakes.”
- KC's View:
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This last bit doesn’t strike me as the best recommendation. (You may remember that I reported on my experience with IHOP’s burger here, and that it included what I gently referred to as a “decidedly unpleasant” effect two hours later.)
That said, this story illustrates just how pitched the battle has become for share of stomach. This is hardball, and if that’s not how you want to play, it may be time to hang ‘em up.
