• Advertising Age reports that Target, “as it invests in new technology like same-day delivery and drive-up service to compete with Amazon,” is using its “Target Run” ad campaign to emphasize this component of its business, with a focus on “how Target supplies everyday essentials.”
The campaign is designed to highlight recent strategic moves: “Late last year, the retailer bought Shipt, a same-day delivery service, for $550 million—the service will be available coast-to-coast by the holidays. The company is also in the process of rolling out drive-up delivery, where consumers can have their purchases brought out to a designated area of the parking lot without having to leave their vehicle.
"We're evolving the campaign to highlight the new ways [consumers] can choose to complete their Target Run, how, when and where it's best for them," says Target CMO Rick Gomez,.
• The Houston Chronicle reports that H-E-B today “is set to open its first multilevel grocery store in Houston.” The story says that H-E-B “redeveloped an older pantry store at Bissonnet and Rice into a double decker with 225 parking spots on the ground floor and a 78,000-square-foot store with more than 70 parking spots on the second floor. Shoppers use escalators and elevators to go between the floors.”
The campaign is designed to highlight recent strategic moves: “Late last year, the retailer bought Shipt, a same-day delivery service, for $550 million—the service will be available coast-to-coast by the holidays. The company is also in the process of rolling out drive-up delivery, where consumers can have their purchases brought out to a designated area of the parking lot without having to leave their vehicle.
"We're evolving the campaign to highlight the new ways [consumers] can choose to complete their Target Run, how, when and where it's best for them," says Target CMO Rick Gomez,.
• The Houston Chronicle reports that H-E-B today “is set to open its first multilevel grocery store in Houston.” The story says that H-E-B “redeveloped an older pantry store at Bissonnet and Rice into a double decker with 225 parking spots on the ground floor and a 78,000-square-foot store with more than 70 parking spots on the second floor. Shoppers use escalators and elevators to go between the floors.”
- KC's View:
