• Advertising Age reports that Tony Rogers, chief marketing officer for Walmart US, is moving over to the company’s Sam’s Club business as chief member officer, a newly created position.
It is, the story says, a “surprise move” in that it “takes him from running marketing for the world's biggest retail chain to a club store that's in an underdog battle against Costco.”
According to Ad Age, “Rogers says he found the post appealing because after 20 years in marketing working on packaged-goods, tech, retail and customer marketing, this will be his first time working with a membership database … Rogers comes to a Sam's Club with improving recent results and strong momentum, Rogers says, but also the opportunity to increase a relatively small e-commerce business. Rogers says he relishes playing the underdog for the first time in a while by going up against Costco, which also has lagged Walmart – and far more so Amazon -- on the e-commerce front.”
Rogers’ successor as Walmart CMO has not yet been named.
It is, the story says, a “surprise move” in that it “takes him from running marketing for the world's biggest retail chain to a club store that's in an underdog battle against Costco.”
According to Ad Age, “Rogers says he found the post appealing because after 20 years in marketing working on packaged-goods, tech, retail and customer marketing, this will be his first time working with a membership database … Rogers comes to a Sam's Club with improving recent results and strong momentum, Rogers says, but also the opportunity to increase a relatively small e-commerce business. Rogers says he relishes playing the underdog for the first time in a while by going up against Costco, which also has lagged Walmart – and far more so Amazon -- on the e-commerce front.”
Rogers’ successor as Walmart CMO has not yet been named.
- KC's View:
