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The Seattle Times reports that Walmart is taking on Amazon in the latter’s home base, and will “begin delivering groceries ordered online to people in Seattle and surrounding suburbs … the 15th of 100 markets where Walmart plans to provide the service by the end of the year.”

The story notes that “Walmart is trying to distinguish itself with a flat fee for same-day delivery, $9.95, rather than requiring a subscription. (To use AmazonFresh same-day delivery, people must be Amazon Prime members and pay an additional $15 a month for the service.) The Walmart service also requires a $30 minimum order. Orders are picked from store shelves by Walmart employees and delivered by third-party contractor DoorDash.”
KC's View:
Just another example of the pitched battle between Walmart and Amazon that threatens to turn into a conflagration that is going to singe everyone, and envelop any retailer without a compelling differential advantage.