business news in context, analysis with attitude

by Kevin Coupe

The embattled US Postal Service (USPS) - beset by billions of dollars in losses, facing a dramatic drop in first class mail usage, and at the center of a political struggle with the Trump White House, which wants it to raise shipping costs for Amazon (perhaps because it is owned by Jeff Bezos, who also owns the Washington Post, which has been aggressive in its coverage of the president) - has come up with one solution to its problems.

Popsicle-scented stamps.

(No, this is not a joke.)

The USPS yesterday sent out a press release that said the following:

“The U.S. Postal Service's first scratch-and-sniff stamps will add the sweet scent of summer to letters of love, friendship, party invitations and other mailings when the Postal Service introduces the Frozen Treats Forever stamps … The stamps feature illustrations of frosty, colorful, icy pops on a stick … Each of the 10 stamp designs includes two different treats. The words ‘FOREVER’ and ‘USA’ appear along the bottom of each stamp.”

I would suggest to the USPS that if wants to assuage President Trump, it is moving in the wrong direction. The president, after all, has a highly publicized affection for fast food, especially McDonald’s.

And so, if they really want to make the president happy, there is one obvious solution:

Big-Mac scented stamps. And maybe McDonald’s fries.

Now that would be an Nose-Opener.
KC's View: