Engadget has a story about Panera Bread, which is expanding its lunch-and-dinner delivery program to 897 cities in 43 states, allowing people to order via its website of mobile app “as long as you live within roughly an eight-minute drive of participating outlets. Delivery is typically available between 11AM and 8PM, so long as you meet the $5 minimum order; there's also a $3 delivery fee in most areas.”
Lots of companies are doing delivery, but here is how Panera is trying to set itself apart, according to the Engadget story:
“Panera wants to take full control of its delivery process, and by the end of 2017 had hired more than 10,000 drivers and other employees to handle the increase in orders caused by deliveries. Digital orders now account for 30 percent of Panera's sales, so it clearly sees plenty of room to expand its delivery foothold.”
Lots of companies are doing delivery, but here is how Panera is trying to set itself apart, according to the Engadget story:
“Panera wants to take full control of its delivery process, and by the end of 2017 had hired more than 10,000 drivers and other employees to handle the increase in orders caused by deliveries. Digital orders now account for 30 percent of Panera's sales, so it clearly sees plenty of room to expand its delivery foothold.”
- KC's View:
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I completely agree with the notion that if Panera is going to do this right, it needs to own and control every part of the customer experience, including the delivery function. It is, in fact, the argument I’ve been making here for what seems like forever.
