The Associated Press reports that Chipotle CEO Brian Niccol, who until recently was the CEO of Taco Bell, “plans to make ‘simple menu tweaks,’ redesign its restaurants and expand its delivery service in the coming months.”
In addition, Niccol says, drive-thrus are an "interesting proposition for Chipotle.”
However, Niccol also says that “changes to the menu wouldn't divert much from Chipotle's brand, which promotes its use of ‘real ingredients’ and ‘responsibly raised’ meats.”
In addition, Niccol says, drive-thrus are an "interesting proposition for Chipotle.”
However, Niccol also says that “changes to the menu wouldn't divert much from Chipotle's brand, which promotes its use of ‘real ingredients’ and ‘responsibly raised’ meats.”
- KC's View:
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I’m thinking free range chalupas, promoted by a chihuahua that says, "¡Yo quiero Chipotle!”
But I’m just speculating here…
