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The Seattle Times reports that “for the third time in a decade, Starbucks on Tuesday made a major commitment to redesigning paper coffee cups so they can be more widely recycled and composted, while emphasizing that the problem is bigger than any one company.”

The company announced “a series of internal and external steps including $10 million for a three-year program to back entrepreneurs working on the problem.”

Starbucks’ annual; meeting is scheduled for today, and it was expected that environmental groups would deliver petitions pushing for the company to be more progressive on the issue. The Times writes that “the environmental campaigns have become a regular feature of Starbucks’ annual shareholder meeting … not least because the company espouses social and environmental ideals, which it has so far struggled to achieve when it comes to cups.”
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If at first you don’t succeed…