In Minnesota, the Star Tribune reports that Target “is shelling out $250 million to spiff up stores in its backyard to keep them relevant in the digital era.
“The Minneapolis-based retailer will give top-to-bottom makeovers this year to 28 stores in the Twin Cities, or about half of its footprint in the region. It’s the largest investment the company is making in any single market this year as part of a $1 billion-plus effort to refurbish about 325 stores around the United States.”
According to the story, “The improvements include a more prominent counter to pick up online orders, a ‘trend spot’ near the entrance showcasing seasonal home goods and apparel, more self checkout lanes, new produce bins and grocery displays and an elevated beauty department. Stores also will get a new look and feel with updated flooring, LED and specialty lighting, more neutral (and less red) colors, and upbeat music streaming throughout. And, after testing the concept last year, remodeled Target stores this year will feature a nursing room to better cater to one of its key demographics: young families.”
“The Minneapolis-based retailer will give top-to-bottom makeovers this year to 28 stores in the Twin Cities, or about half of its footprint in the region. It’s the largest investment the company is making in any single market this year as part of a $1 billion-plus effort to refurbish about 325 stores around the United States.”
According to the story, “The improvements include a more prominent counter to pick up online orders, a ‘trend spot’ near the entrance showcasing seasonal home goods and apparel, more self checkout lanes, new produce bins and grocery displays and an elevated beauty department. Stores also will get a new look and feel with updated flooring, LED and specialty lighting, more neutral (and less red) colors, and upbeat music streaming throughout. And, after testing the concept last year, remodeled Target stores this year will feature a nursing room to better cater to one of its key demographics: young families.”
- KC's View:
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I hate to be the cranky guy here, but I’m always a littler suspicious when businesses do their best work in their home markets. It means that top execs don’t have to go far to shop in their very best stores, which may delude them about the shopping experience elsewhere in the chain, in more far off locations.
Just once, I’d love to see a retailer say that it has identified its worst stores and worst division that is as far from HQ as possible, and that those are the stores that are going to get makeovers.
