business news in context, analysis with attitude

by Kevin Coupe

During my advance visit to Amazon Go last week, I not only had a chance to interview Gianna Puerini, vice president of Amazon Go (who you can see with me, below), but also take some pictures of the new no-checkout format, which I want to share with you.

It is worth pointing out that all these pictures show a generally empty store; it wasn’t open to the public yet, and there were just a few employees in evidence.

That was then. Yesterday, when the store opened to the public, there reportedly were lines stretching around the block at various times. A friend of mine was on line at one point and estimated that 50 people were ahead of him, though he also said that it was moving quickly because people were getting in and out fast because there are no checkouts.


There won’t always be lines of this length. Things will settle down a bit. But I guarantee you that everybody who shops Amazon Go will never stand on line again without thinking about the experience.

KC's View: