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• Fiji Water decided to use the Golden Globes the other night as an opportunity to promote its brand as well as attach itself to a worthy and timely cause.

According to AdWeek, “For every star photographed sipping Fiji Water during (the) Golden Globes red carpet—and upcoming awards shows like the Critics’ Choice Awards, the Screen Actors Guild Awards and the Film Independent Spirit Awards, where Fiji Water is the official water—the brand will donate $1,000 (up to $100,000) to the American Film Institute’s Directing Workshop for Women.

The lack of opportunities for - and recognition of - women directors was front and center at the Golden Globes. AdWeek writes that “while directors like Dee Rees (Mudbound), Patty Jenkins (Wonder Woman) and Greta Gerwig (Lady Bird) had some of the buzziest films of 2017, none of them - no female directors - received a best director nomination for this year’s Golden Globes.”
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