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The New York Times has a terrific piece about the company that invented and marketed the Instant Pot, which has turned into a phenomenon in the cookware business.

The Instant Pot, the story says, is “a line of electric multicookers that has become an internet phenomenon and inspired a legion of passionate foodies and home cooks. These devotees — they call themselves ‘Potheads’ — use their Instant Pots for virtually every kitchen task imaginable: sautéing, pressure-cooking, steaming, even making yogurt and cheesecakes. Then, they evangelize on the internet, using social media to sing the gadget’s praises to the unconverted.”

The Times goes on: “The Instant Pot is hardly the fanciest appliance on the market; several models sell for under $100. But it has upended the home-cooking industry. During this year’s Black Friday sales, the Instant Pot was among the Top 5 items sold by Amazon and Target, and among the Top 3 best-sellers at Kohl’s.”


How did I miss this thing?

You can read the entire story here.
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