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Digiday reports on how Kroger - like Amazon and Walmart - is developing an advertising platform, “is selling its suppliers ad units and solutions, and it is developing a programmatic platform that will go live next year.”

According to the story, “Like Walmart, Kroger boasts that its loyalty program data and purchase data gathered from its mobile apps, brand websites and around 2,800 stores across 35 states in the U.S. can help its suppliers (mostly consumer packaged goods companies like Procter & Gamble) serve targeted ads on Kroger’s properties and the open web.” But what Kroger has is the data analytics piece of the puzzle, provided by its its own consumer insights subsidiary called 84.51°, formerly known as Dunnhumby.

You can read the entire story here.
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