• Massachusetts-based BJ’s Wholesale Club announced that it is launching two new websites “dedicated to showcasing the value, quality and assortment of its two exclusive brands, Berkley Jensen and Wellsley Farms. This is the first time the company has created dedicated ecommerce sites for its exclusive brands.”
According to the story, “The sites … will showcase a broad assortment of both brands, showcase the stories behind the products and create a shoppable, dedicated experience for both brands. Members will also be able to access Pick Up & Pay to reserve select non-perishable products online and pick up in-club in as little as two hours.”
According to the story, “The sites … will showcase a broad assortment of both brands, showcase the stories behind the products and create a shoppable, dedicated experience for both brands. Members will also be able to access Pick Up & Pay to reserve select non-perishable products online and pick up in-club in as little as two hours.”
- KC's View:
