The Star Tribune reports that Hy-Vee plans to build and operate 26 Wahlburgers restaurants, which have gained some notoriety because of their ownership by chef Paul Wahlberg and his actor brothers Mark Wahlberg and Donnie Wahlberg.
According to the story, “Hy-Vee will add select Wahlburgers menu items in its 84 Market Grille restaurants in stores and build new restaurants. Several locations are planned for the Twin Cities, but the first Hy-Vee-owned location will open in West Des Moines next year.”
At the same time, Hy-Vee announced a partnership with Orangetheory Fitness “to add workout centers in or near its stores.”
According to the story, “Hy-Vee will add select Wahlburgers menu items in its 84 Market Grille restaurants in stores and build new restaurants. Several locations are planned for the Twin Cities, but the first Hy-Vee-owned location will open in West Des Moines next year.”
At the same time, Hy-Vee announced a partnership with Orangetheory Fitness “to add workout centers in or near its stores.”
- KC's View:
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I must admit that I like the fitness center idea more than the Wahlburgers idea … if only because I think it would be in Hy-Vee’s better interests to create its own branded burgers and use them to build share of stomach, rather than promoting an outside brand that conceivably could end of competing with it.
