• In a story about Amazon’s new Instant Pickup initiative, The Street writes:
“By offering a way to quickly pick up items that consumers want ASAP while providing the convenience of online ordering, Instant Pickup takes aim at convenience store chains that typically sell such items at decent markups … With Instant Pickup, Amazon is also undoubtedly hoping to drive additional Prime sign-ups -- especially for its Prime Student service, which gives college kids a free six-moth trial of Prime and a 50% discount on membership fees afterwards. Jeff Bezos' firm, believed to have over 50 million U.S. Prime subs and tens of millions overseas, has already stepped up its efforts to grow Prime's U.S. base this year by offering discounts to consumers using food stamps or other government-assistance programs.”
“By offering a way to quickly pick up items that consumers want ASAP while providing the convenience of online ordering, Instant Pickup takes aim at convenience store chains that typically sell such items at decent markups … With Instant Pickup, Amazon is also undoubtedly hoping to drive additional Prime sign-ups -- especially for its Prime Student service, which gives college kids a free six-moth trial of Prime and a 50% discount on membership fees afterwards. Jeff Bezos' firm, believed to have over 50 million U.S. Prime subs and tens of millions overseas, has already stepped up its efforts to grow Prime's U.S. base this year by offering discounts to consumers using food stamps or other government-assistance programs.”
- KC's View:
