The Pasadena Star News reports that when Dunkin' Donuts opens one of its stores in that California community next month, the banner will just have a one-word name: "Dunkin'."
According to the story, "The name change speaks to the growing popularity of the company’s various coffees, iced drinks and frozen drinks." However, it is described as a one-franchisee test, with no other stores, in California or elsewhere, scheduled to go through a name change.
But ... the company's website does describe it as being in the middle of a "multiyear plan to transform Dunkin’ Donuts U.S. into a beverage-led, on-the-go brand."
According to the story, "The name change speaks to the growing popularity of the company’s various coffees, iced drinks and frozen drinks." However, it is described as a one-franchisee test, with no other stores, in California or elsewhere, scheduled to go through a name change.
But ... the company's website does describe it as being in the middle of a "multiyear plan to transform Dunkin’ Donuts U.S. into a beverage-led, on-the-go brand."
- KC's View:
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If this works, expect this to be rolled out nationwide. I fully expect it will ... most of the people I know refer to it as "Dunkin'" already.
