• Kroger announced that Liz Ferneding - a longtime Aldi executive who most recently was the company’s marketing director in the US and then director of corporate buying in the US - has been named president of its Ruler division, succeeding Paul Bowen, who retired earlier this year.
The Indiana-based Ruler division runs 48 stores in Illinois, Indiana, Kentucky, Missouri, Ohio and Tennessee, all of which average about 19,000 square feet and focus on low prices and private label.
• ZDNet reports that Campbell Soup has hired Shakeel Farooque - former senior vice president of e-commerce at Kohl's, as well as a former executive at both eBay and Amazon - to be its new vice president and head of digital and e-commerce.
Campbell Soup, which has said it wants to generate $300 million in e-commerce sales over the next five years and has invested $10 million in meal kit company Chef'd, has said that it is "investing in digital and e-commerce across the enterprise with a goal of building industry-leading capabilities and relationships that will drive innovation in this space."
The Indiana-based Ruler division runs 48 stores in Illinois, Indiana, Kentucky, Missouri, Ohio and Tennessee, all of which average about 19,000 square feet and focus on low prices and private label.
• ZDNet reports that Campbell Soup has hired Shakeel Farooque - former senior vice president of e-commerce at Kohl's, as well as a former executive at both eBay and Amazon - to be its new vice president and head of digital and e-commerce.
Campbell Soup, which has said it wants to generate $300 million in e-commerce sales over the next five years and has invested $10 million in meal kit company Chef'd, has said that it is "investing in digital and e-commerce across the enterprise with a goal of building industry-leading capabilities and relationships that will drive innovation in this space."
- KC's View:
