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• The Chicago Business Journal reports on research firm Technomic's take on the proposed $13.7 billion acquisition of Whole Foods by Amazon, which suggests that the two companies have "colliding missions" that will make integration of their operations more complicated than some might expect.

The report points out that while Amazon is seen as "a place where people can come to find and discover anything they might want to buy online," Whole Foods positions itself as a place where "value is inseparable from values."

But, Technomic does believe that the deal will create "new competitive pricing dynamics," as well as improving Amazon's ability to offer fresh foods that are synonymous with the Whole Foods brand, while helping Whole Foods' ability to deliver such products using Amazon's infrastructure.

Overall, the story says, "Technomic believes the Whole Foods brand and supply-chain infrastructure should serve as meaningful vehicles for Amazon to grow its role in the food business, which Technomic believes is a 'pivotal element of the company's future growth'."
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