business news in context, analysis with attitude

Bloomberg reports that Amazon appears to be "laying the groundwork to bring its checkout-free grocery store Amazon Go to Europe, as the U.S. giant steps up its efforts to crack the $800 billion global market.

"The UK Intellectual Property Office on Friday approved the Seattle-based company’s application to trademark the slogans 'No Lines. No Checkout. (No, Seriously.)' and 'No Queue. No Checkout. (No, Seriously.)' A corresponding application is being reviewed by the European Union’s equivalent agency."

You can read MNB's original coverage of the Amazon Go concept, and see a video about it here.
KC's View:
Of course, all the trademarked slogans in the world won't matter if they can't get the Amazon Go technology working enough to get beyond beta testing. They promised early 2017, but I think we're officially beyond that point now.

I'm sure they'll get it right, and they're more focused on getting it right than getting it fast. Which is exactly the right way to approach this technology.