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DC Velocity reports that "crowd-sourced, last-mile parcel company Deliv has launched a service called Deliv Fresh to serve the grocery e-commerce sector with same-day delivery."

The Deliv pitch suggests that grocers have two choices: "They can join marketplaces like Instacart and Amazon Prime Now, which take ownership of the customer transaction, or they can offer same-day delivery from their own branded sites, powered by last-mile companies such as Deliv.

"By launching its new service, Deliv hopes to convince more grocers to choose the second option. E-commerce companies that use Deliv Fresh can get food to their customers faster, allowing items to maintain ultimate freshness and require less bulky and unnecessary packaging. In addition, Deliv's service allows omnichannel retailers to leverage their stores as local distribution centers and delivery hubs, Deliv says."

According to the story, Deliv Fresh already "provides same-day service to grocers, meal services, and other perishable e-commerce providers such as FoodKick by FreshDirect, GetFedNYC, GreenBlender, Plated, BloomThat, The Cheese Store of Silverlake, Plum Market, and Eataly Chicago. The company currently operates its core service in 18 markets and more than 100 cities, providing same-day, last mile delivery services for retailers and businesses including Macy's, Best Buy, Kohl's, and PetSmart."
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