The Tampa Bay Business Journal reports that Publix is jumping into the meal kit business, joining traditional retailers such as Kroger, Peapod and Whole Foods that to various degrees have embraced a business model launched by the likes of Blue Apron.
The story notes that "the meal kits — pre-bagged, pre-measured ingredients for meals that feed anywhere from two to four people — are available in three levels of preparation: simplest, which requires heating the food; simpler, which could mean up to four steps; and simple, a meal that takes up to six steps ... Publix has launched the meal kits under its Aprons department — the grocer's recipe development arm, which also includes cooking schools, event planning services and the recipes it demonstrates in-store."
The story notes that "the meal kits — pre-bagged, pre-measured ingredients for meals that feed anywhere from two to four people — are available in three levels of preparation: simplest, which requires heating the food; simpler, which could mean up to four steps; and simple, a meal that takes up to six steps ... Publix has launched the meal kits under its Aprons department — the grocer's recipe development arm, which also includes cooking schools, event planning services and the recipes it demonstrates in-store."
- KC's View:
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Well, maybe not jumping. In fact, Publix is only offering meal kits at two of its more than 1,100 stores, in Tampa and Orlando. But if it works, expect a rollout.
