business news in context, analysis with attitude

Advertising Age has a story close to my heart, writing about the importance of "content marketing."

"Rather than feed your bottom line with a few entertaining pieces of content, or even a short-term campaign, content marketing can indeed be an ongoing source of sustenance for a business," the story says.

Marriott is the example cited in the piece, as the company looked to establish "its brands as preeminent travel lifestyle authorities through a never-ending storytelling program that focuses first on their audience."

Stories, the company believes, resonate with consumers ... and create enduring connections to its various brands that can build long-term sales.

Good piece, and you can read it here.
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