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Bloomberg reports that Jet, which was acquired by Walmart last year for $3.3 billion in an effort to reinvigorate an e-commerce business that was not working, has begun offering "Wal-Mart’s in-house brands including Great Value, Equate and Sam’s Choice now that the companies’ online order-fulfillment centers have been linked up."

Walmart's and Jet's sites still are being operated separately, targeting different customers, but the companies seem to believe that this will allow them to fill in assortment gaps and make them more relevant to shoppers.

Bloomberg notes that "the development comes as Wal-Mart’s U.S. online revenue rose by double digits for the third straight quarter, helping results over the holiday period beat analysts’ estimates. The online unit’s so-called gross merchandise value, which includes sales made by third parties on its Marketplace site, increased 36 percent in the period ended Jan. 31. Wal-Mart now offers 35 million items on Marketplace, a quadrupling from a year ago."
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