business news in context, analysis with attitude

Omnikal, which used to be known as DiversityBusiness.com, is out with its annual list of the 50 most diverse US corporations that "are awarding the most business to the growing, culturally diverse vendor/supplier marketplace," and Walmart is tied with Northrup Grumman for number two on the list.

AT&T is ranked number one.

The other food industry and retail companies that are on the list include Apple (#4), Kroger (#8), Coca-Cola (#10), PepsiCo (#15), Target (#16), Colgate-Palmolive (#17), Walgreens (#24), Johnson & Johnson (#28), Home Depot (#29), Nordstrom (#36), Nestle (#38), Miller Coors (#39), Ahold USA (#40), CVS (#44), Starbucks (#47), and Kellogg's (#49).

In its rankings, Omnikal argues that an inclusive supply chain results in "more buying power" ... "upleveling this group’s lifestyles" ... "building more affluent communities" ... "and growing economic muscle …in multicultural markets that are now considered the Inclusive Majority."
KC's View:
Diversity shouldn't be a big deal. It should just be an unremarkable fact of life. But it is worth noting and celebrating, and probably will be for the foreseeable future.