• Fast Company reports that Amazon has developed a new mobile application designed for kids ages 7-12, that "takes advantage of kids' comfort with chat-based interfaces to engage them in reading. Called Rapids, the app contains hundreds of stories, all written as dialogue and embellished with custom illustrations." A subscription costs $2.99 per month.
Each story, Fast Company says, "is original to the app, with categories ranging from adventure and animals to science fiction and sports. Humor pervades throughout; the chat format, as it turns out, is well equipped to deliver the kinds of punch lines that kids enjoy (and repeat and repeat)."
Each story, Fast Company says, "is original to the app, with categories ranging from adventure and animals to science fiction and sports. Humor pervades throughout; the chat format, as it turns out, is well equipped to deliver the kinds of punch lines that kids enjoy (and repeat and repeat)."
- KC's View:
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This isn't just an inexpensive way to get kids interested in reading. It is a way of getting used to the idea that Amazon is a place you can go to for pretty much anything. And that is critically important to Amazon's long-term plans for an all-enveloping ecosystem.
