The Washington Post this morning reports that Whole Foods is adding the Beyond Meat Burger - described as a plant-based protein that looks and tastes like a traditional hamburger - to the meat departments in 51 stores on the east coast, expanding on what apparently was a successful test of the product.
The story notes that "Whole Foods is the exclusive seller of the Beyond Burger through the end of the year, and it is stocking the product in both the meat department, where it hopes to capture traditional meat eaters, and in the dairy/alternative foods section where vegans traditionally shop."
Among the investors in the Beyond Meat company are General Mills, the Humane Society of the United States, and Tyson.
The story notes that "Whole Foods is the exclusive seller of the Beyond Burger through the end of the year, and it is stocking the product in both the meat department, where it hopes to capture traditional meat eaters, and in the dairy/alternative foods section where vegans traditionally shop."
Among the investors in the Beyond Meat company are General Mills, the Humane Society of the United States, and Tyson.
- KC's View:
