by Kevin Coupe
The Washington Post reports on a new Mintel study saying that "Americans increasingly don’t want to leave their homes - not even for food."
The story says that "about half of U.S. adults said they had ordered food delivery in the past three months ... Among them, nearly 60 percent said they had done so to avoid venturing out into the world.
"Other reasons for ordering in: Being able to catch up on television shows and movies (cited by 41 percent of respondents), and the appeal of eating alone (about 25 percent)."
The report goes on: "Unsurprisingly, food delivery was most popular among millennial men in urban areas, with 69 percent of them having ordered in during the past three months, compared with 58 percent of women aged 18 to 34. Overall, 45 percent of Americans of all ages had ordered restaurant delivery of some kind."
There is a business impact in these numbers: "As a result, companies including Amazon, Uber and Google have added restaurant-delivery services in recent months ... At Grubhub, one of the country’s largest delivery companies, revenue hit a record high of $120.2 million last quarter. The Chicago-based company processes roughly 271,100 deliveries per day, more than double what it did three years ago."
This is what I call an Eye-Opener.
Though I'm not sure it says entirely positive things about the culture.
The Washington Post reports on a new Mintel study saying that "Americans increasingly don’t want to leave their homes - not even for food."
The story says that "about half of U.S. adults said they had ordered food delivery in the past three months ... Among them, nearly 60 percent said they had done so to avoid venturing out into the world.
"Other reasons for ordering in: Being able to catch up on television shows and movies (cited by 41 percent of respondents), and the appeal of eating alone (about 25 percent)."
The report goes on: "Unsurprisingly, food delivery was most popular among millennial men in urban areas, with 69 percent of them having ordered in during the past three months, compared with 58 percent of women aged 18 to 34. Overall, 45 percent of Americans of all ages had ordered restaurant delivery of some kind."
There is a business impact in these numbers: "As a result, companies including Amazon, Uber and Google have added restaurant-delivery services in recent months ... At Grubhub, one of the country’s largest delivery companies, revenue hit a record high of $120.2 million last quarter. The Chicago-based company processes roughly 271,100 deliveries per day, more than double what it did three years ago."
This is what I call an Eye-Opener.
Though I'm not sure it says entirely positive things about the culture.
- KC's View:
