• The Washington Post this morning reports that Walmart plans to expedite store traffic this holiday season by "investing in specialized teams of store workers known as 'holiday helpers,' recognizable by their bright yellow vests, Santa hats and their festive shoulder bags. These staffers are going to be primarily focused on keeping checkout lines moving as efficiently as possible: They might direct you to an available cashier, open up an extra register, or run back into the aisles to get an item you forgot to grab."
The story goes on to say that "Walmart’s investment in holiday helpers is evidence that, even in the digital era, retailers are focused on fine-tuning the in-store experience. This is especially essential for a retailer such as Walmart, which still draws the vast majority of its sales from brick-and-mortar stores."
The story goes on to say that "Walmart’s investment in holiday helpers is evidence that, even in the digital era, retailers are focused on fine-tuning the in-store experience. This is especially essential for a retailer such as Walmart, which still draws the vast majority of its sales from brick-and-mortar stores."
- KC's View: