• Advertising Age reports that Campbell Soup is "introducing a new soup line called Well Yes that will earn a 100% score on the company's recently introduced real food index. On the index, products without things such as artificial colors, flavors and preservatives, high fructose corn syrup and MSG score higher." The line will include SKUs that include ingredients such as kale, quinoa, farro and lean proteins.
The goal is to maintain momentum in Campbell's broader fresh strategy, and Ad Age writes that "Campbell has such confidence in the idea that it sped up plans to introduce the product six months early, giving it a January launch rather than holding off until the next fiscal year."
The goal is to maintain momentum in Campbell's broader fresh strategy, and Ad Age writes that "Campbell has such confidence in the idea that it sped up plans to introduce the product six months early, giving it a January launch rather than holding off until the next fiscal year."
- KC's View:
