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Time reports that Amazon is testing a new concept in Japan, where it will allow people watching a new cooking show on its prime video streaming service "to order some of the food featured in the episodes" using Amazon's 1-click technology.

The initiative, Times writes, "highlights Amazon’s focus on instant-order e-commerce that can be personalized to draw local customer bases, including by integrating shopping opportunities into entertainment."
KC's View:
I think this idea is kind of brilliant, and Amazon is uniquely positioned to see exactly how far it can take it. I'm thinking that Emeril Lagasse has a new show starting on Amazon in a few weeks, in which he travels the world to visit other chefs and get a look at local cuisines ... and this would be a great opportunity not just to get viewers, but also make it easy for them to buy relevant foods shown in the shows.