business news in context, analysis with attitude

The New York Times reports that specialty food store Eataly will open a second New York City location shortly, in the World Trade Center complex downtown. The company believes that downtown customers will have different needs than the midtown Flatiron District customers served by the original New York location; for example, the new Eataly at 4 World Trade Center will offer breakfast, a first for the company.

The new store will feature "a casual restaurant called Orto e Mare (Garden and Sea), with a counter where granola, smoked salmon, pancakes, frittatas and other egg dishes will be served," the Times writes. "Later in the day, it will shift to vegetable and fish dishes. Breakfast sandwiches will be available at the panini bar.

"Other firsts at this Eataly include a salad bar, a gastronomia for prepared food, and La Piadina, where traditional flatbread sandwiches will be made to order. Most of the dining options will be in a separate area with many windows, and will include Rossopomodoro for pizza, a wine bar and a restaurant, Osteria della Pace ... As in the other Eatalys across the globe, there will be aisles stocked with Italian goods, including fresh and cured meats, seafood, cheeses, produce, grocery items, condiments, homemade mozzarella, pastas and gelato."

Dubai, in the United Arab Emirates, is said to be the only other city that is home to two Eataly stores. The first New York store reportedly had five million visitors last year.

There currently are 27 Eataly stores around the world, with 16 in Italy and, until now, just two in the US. The other US unit is in Chicago, and there are openings scheduled for Boston and Los Angeles.
KC's View: