The Cincinnati Enquirer reports that Kroger-owned consumer insights firm 84.51° is acquiring Market6, described as a "predictive analytics firm" that "focuses on product movement data, insights and customer experience for more 1,000 packaged goods and retail companies and has extensive experience in demand forecasting and analytic solutions."
84.51° is the subsidiary formed last year when Kroger bought out the other half of its dunnhumbyUSA joint venture.
Terms of the deal were not disclosed.
84.51° is the subsidiary formed last year when Kroger bought out the other half of its dunnhumbyUSA joint venture.
Terms of the deal were not disclosed.
- KC's View:
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Actionable data that Kroger actually acts upon. Because they're not formidable enough.
Yikes.
