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Business Insider reports that even as Starbucks invests in an Italian bakery company and makes plans for more expensive coffee boutiques around the country, some of its baristas say it is cutting hours, and that "consumers are paying the price" by standing on longer lines and waiting longer for their lattes.

While Starbucks denies the shift, Buzzfeed did obtain a company memo "asking field leaders to use a new forecasting tool to prevent 'an overspend in labor'."

If Starbucks indeed is playing games with staffing, believing that it can move budget from labor hours in its regular stores to supporting the shiny new objects that it seems captivated by, then I think management is making a mistake.
KC's View: