business news in context, analysis with attitude

• The Wall Street Journal reports that Starbucks is going through a senior leadership reorganization, with CEO Howard Schultz saying he plans to focus more on long-term strategy and innovation efforts. In 2014, Schultz said he was adjusting his portfolio to focus on digital technology.

According to the story, "Schultz said in a letter to employees on Monday that the board of directors and senior leaders recently approved a long-term growth plan that 'will require a higher level of thoughtfulness, creativity and discipline than at any other time in our history' ... Under the new structure, Mr. Schultz will work closely with U.S. and Americas Group President Cliff Burrows, who will head up a new retail group dubbed 'Siren Retail' in which his role will include overseeing the global expansion of the Roastery stores and the development of the Starbucks Reserve and Princi stores."

At the same time, Kevin Johnson, president and chief operating officer, "will lead the Starbucks senior leadership team, while China and Asia Pacific Group President John Culver will expand his responsibilities to assume the role of group president in charge of Starbucks retail sales around the world."
KC's View: