• The Post and Courier reports that an analysis by e-commerce firm Blue Acorn reveals that not only did Amazon's recent Prime Day promotion drive "millions of sales for the e-commerce giant earlier this month, handing the company its biggest day ever," but it also "appears to have dented results for its smaller competitors."
The story suggests that "smaller merchants got fewer visitors, converted fewer sales and pulled in less revenue on the second-annual Prime Day," though "things seemed to go back to normal the next day."
The lesson? Be prepared to ride out such a promotion by a major e-tailer, but also be ready in case the big player stumbles and leaves an opportunity for the smaller player to differentiate itself.
The story suggests that "smaller merchants got fewer visitors, converted fewer sales and pulled in less revenue on the second-annual Prime Day," though "things seemed to go back to normal the next day."
The lesson? Be prepared to ride out such a promotion by a major e-tailer, but also be ready in case the big player stumbles and leaves an opportunity for the smaller player to differentiate itself.
- KC's View:
