business news in context, analysis with attitude

• The New York Times reports that Sainsbury, the UK's second largest supermarket company, is testing a one-hour delivery concept - called "Chop Chop" - designed to compete with Amazon's Prime Now offering.

Amazon launched Prime Now in the UK about a year ago.

According to the story, "Sainsbury's Chief Executive Mike Coupe (not related to the Content Guy, as far as we know) told analysts at Bernstein, in a call with the brokerage on Thursday, that the company can see potential demand for the provision of a basket of food on a very short time scale. He noted that Sainsbury's has the nationwide store network, with large fresh food ranges in all of them, and the online retail knowledge, to provide such a service if the market develops."

The UK's online food business is expected to double between now and 2020.
KC's View: