Want to figure out where your customers are? Well, the odds are better and better all the time that they are in front of some sort of screen.
The Associated Press reports that Nielsen is out with a new study saying that "people spent an average of 10 hours, 39 minutes each day with smartphones, tablets, TV, radio, computers and video games during the first three months of 2016," which was a full hour more that the nine hours, 39 minutes they racked up daily during the same period in 2015.
Much of that added time is being spent with smartphones, Nielsen says: 81 percent of American adults use a smartphone regularly, and, "of the additional hour in media time that Nielsen has measured this year, smartphone usage accounts for 37 minutes and tablets 12 minutes. Online smartphone use averages an hour and 39 minutes a day — more than double what it was two years ago, Nielsen said."
The Associated Press reports that Nielsen is out with a new study saying that "people spent an average of 10 hours, 39 minutes each day with smartphones, tablets, TV, radio, computers and video games during the first three months of 2016," which was a full hour more that the nine hours, 39 minutes they racked up daily during the same period in 2015.
Much of that added time is being spent with smartphones, Nielsen says: 81 percent of American adults use a smartphone regularly, and, "of the additional hour in media time that Nielsen has measured this year, smartphone usage accounts for 37 minutes and tablets 12 minutes. Online smartphone use averages an hour and 39 minutes a day — more than double what it was two years ago, Nielsen said."
- KC's View:
