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The New York Daily News reports that Kellogg's is planning to open a restaurant in New York City's Times Square next Monday that will serve only cereal, all the time.

According to the story, "The $7.50 cereal bowls — a few bucks more than a whole box of Corn Flakes — come in a half-dozen flavors, such as Raisin Bran, the circus, toasted peanuts and banana chips. Berry Me in Green Tear jazzes up Rice Krispies with fresh strawberries and green tea powder. Pistachio & lemon mingles Special K Original, Frosted Flakes, pistachios, lemon zest and thyme ... Each bowl comes with a 12-ounce container of milk — and adding yogurt is an extra $2, as is adding soft-serve ice cream."

The News writes that "Kellogg’s new cafe will also feature sundaes like Froot Loops, lime zest, marshmallows and passion fruit jam — made with Blue Marble ice cream. They cost $9.50." The various concoctions have been created by celebrated pastry chef Christina Tosi.

Full disclosure: Kellogg's is part of the MNB family of sponsors.
KC's View:
While all-cereal concepts have been tried before, and not exactly to stunning success, this isn't as nuts as it may sound. This isn't for New Yorkers. It is for the tourists ... and I think it has been proven that tourists in New York City are up for larger-than-life experiences. (Even larger-than-life Sesame Street characters who swear at you if you don't pay them to have their picture taken with you.)

I do kind of miss the old days, when Times Square had a little bit of grit. Not that I have a soft spot in my heart for hookers and drug dealers, but it used to be that Times Square was very much a specific and unusual thing. These days, it has been turned into the equivalent of a really big mall.

That said, there are few things on the planet to compare with walking through the theater district before or after having attended a play, and seeing all those lights and feeling all that energy.